We were approached by an incredible food blogger who wanted to both diversify her monetization efforts (heck yes, boss ladies!) and share incredible, hand-crafted goods for the house and home. To achieve this, we used CrateJoy to build out her site for Roost Crate – a subscription box for curated, artisanal products for the house and home.
Inspired by a particular vintage rooster statue, her branding and design was drawn to be like a country farmers market online. To achieve this, we chose muted colors, classic typefaces, and a classic label style for her logo. We also rendered an icon from the vintage rooster, creating a clear brand mark.