Atena reached out to me, ready to take her lifestyle blog to the next level with a full re-brand. Her photography and outfits were already beautiful, and she wanted a beautifully designed brand and theme to frame it.
We decided that the Blogger Startup Kit would be perfect for her, with a bright, clean Genesis theme and branding inspired by her wedding colors and a modern aesthetic.
We went through a couple different iterations of her logo design, the first being focused on a light-weight monogram, paired with a strong word mark. For the next iteration, she wanted to see how it might look to simply do a word mark in a full-bodied script, and we finally came to a more full-bodied monogram with the original word mark.
We then created a color palette based on her wedding photos, bringing in a gold leather texture to tone down the femininity. In the end, we created a brand board that will bring her blog to a place that both readers and sponsors will love.